TRUE PROFESSIONS: Our Career Reinvention Blog

Get powerful career tips and advice on how to makeover your career, from resume do’s and don’ts to the latest trends in job hunting. We’ll give you great ideas for putting your best foot forward so that you are always in charge of your career and where it is headed. Learn from career experts including recruiters and HR professionals as well as image consultants who will help you stand out!

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How a Personal Brand Can Transform Your Career in the New Year

Ready for a Brand New You in 2018?

dreamstime s 66779392There is a lot of buzz around personal branding. What is it? How can it help your career? Why do you need one?

As Tom Peters wrote (way back in 1997!) in his groundbreaking article “The Brand Called You”: “It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.…We are CEOs of our own companies: Me Inc… It’s that simple — and that hard. And that inescapable.”

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Why a Career Change Doesn’t Have to Be Scary

Are you thinking about making a career move? Maybe it’s to another company. Maybe it’s starting a business. Maybe it’s changing careers altogether. Maybe you’re still thinking about it.

 

Whatever career change you are contemplating, one thing is for sure: It’s scary. Why? Studies show that we humans are uneasy — if not downright terrified — of the unknown. We are much more comfortable knowing what to expect. If we could simply know what would happen if we made that career change, life would be so much easier, right? Unfortunately, life doesn’t work that way, and modern-day careers definitely don’t work that way either. Today’s climate of constant change requires us to be in charge of our careers and is often encased in the unknown. As Stephen Covey reminds us: “I am not a product of my circumstances. I am a product of my decisions.”

 

So how can you minimize the fear of the unknown, release yourself from the paralysis that comes with overthinking, and actually make your vision for your career a reality?

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